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Kesha Campaign
Playboy
OBJECTIVE:
Develop and execute a comprehensive press strategy to amplify the debut of Kesha’s new song, Joyride and announce her highly anticipated album and tour.
SOLUTION:
Collaborated with Kesha to produce a dynamic and visually captivating campaign by enlisting world-renowned Producer Brooke James and Creative Director Smiley Stevens to lead the creative vision for the shoot.
Ensured seamless execution and maximized reach through strategic content distribution across Playboy's social platforms and Kesha's personal channels, driving fan engagement and maximizing the campaign's impact
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